• Building Buy Local Campaigns
    Making "Shop Local" Work For Everyone

  • The benefits of shopping local are well documented. Numerous studies have shown patronizing local independent businesses returns 2 - 3 1/2 times more money to your local economy compared to buying from a chain outlet, and about 100 times more than buying online. And surveys distributed by Local First Chicago have proven sustained "buy local/independent" campaigns can create significant shifts in local culture and choices. Local businesses are largely more responsive to community needs, and when local businesses succeed their profits are spent (and taxed) in the neighborhood.

    In 2017 the Lincoln Square Ravenswood Chamber of Commerce (LSRCC) created a Buy Local model for Chicago Area communities to learn from and replicate.  Through a three-part series of trainings and workshops LSRCC provided a framework for communities to create their own Fourth Quarter Buy Local campaigns, trading ideas with other organizations along the way.

    These days the words “buy local” and "shop local" are used in thousands of communities across the country, which is a wonderful thing. But how do we take this concept to the next level? Chambers of Commerce are tasked with promoting a variety of businesses which aren’t all retail-oriented. How do they promote non-retail members in a meaningful way?

    This summer LSRCC will introduce a three-part series of interactive workshops among peers to discuss and create a plan to expand your “buy local” or "shop local" campaign into a larger initiative that benefits more businesses in your community.

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  • #1 – Building Community - June 26, 2018 #1 – Building Community - June 26, 2018

    Session #1 – Building Community
    Presented By Big Buzz Idea Group
    Tuesday, June 26th 2018

    To be successful with any program you run, you must first analyze the neighborhood you serve. It is important to understand the culture of your district and identify clear goals for what you want to accomplish. This interactive session will lead you through exercises that will help you clarify the strengths, weaknesses and quirks of the community you serve.

     

  • #2 – Expanding Beyond "Shop Local" - July 31, 2018 #2 – Expanding Beyond "Shop Local" - July 31, 2018

    Session #2 – Expanding Beyond "Shop Local"
    Presented By Big Buzz Idea Group
    Tuesday, July 31st 2018

    “Shop Local” has been effective at driving traffic to local retailers, but you want to help all the businesses in your community, right? This interactive session will brainstorm ways to promote more businesses in your neighborhood, so that you leave ready to hit the ground running.

  • #3 – Promoting the Program - August 28, 2018 #3 – Promoting the Program - August 28, 2018

    Session #3 – Promoting the Program
    Presented By Big Buzz Idea Group
    Tuesday, August 28th 2018

    It's now time to apply what we created in sessions I and II. To be successful with your campaign, you need buy-in throughout your community, which requires effective promotion. This interactive session will look at what resources you have available and will help you assess your resources and craft a tailored promotional campaign that a.) works, and b.) doesn't drain you of valuable time and resources.

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  • Dates: Tuesdays, June 26th, July 31st, August 28th 2018
    Time: 9:30am - 10:00am (networking)
    10:00am - 12:00pm
    (workshop)
    Location: Carbon Arc, 4614 N Lincoln Avenue
    Admission: Free for Neighborhood Business Development Centers (NBDCs)
    RSVP Required: Click Here


  • The Lincoln Square Ravenswood Chamber of Commerce would like to thank American Express for helping make this event possible.  Additional support for the series of workshops is made possible through the City of Chicago Department of Business Affairs and Consumer Protection (BACP) Neighborhood Business Development Center Specialty Advisor grant, and the Illinois Association of Chamber of Commerce Executives (IACCE).

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