• Building Buy Local Campaigns

  • The benefits of shopping local are well documented. Numerous studies have shown patronizing local independent businesses returns 2 - 3 1/2 times more money to your local economy compared to buying from a chain outlet, and about 100 times more than buying online. And surveys distributed by Local First Chicago have proven sustained "buy local/independent" campaigns can create significant shifts in local culture and choices. Local businesses are largely more responsive to community needs, and when local businesses succeed their profits are spent (and taxed) in the neighborhood.

    The Lincoln Square Ravenswood Chamber of Commerce has created a Buy Local model for Chicago Area communities to learn from and replicate.  Through a three-part series of trainings and workshops the LSRCC will provide a framework for communities to create their own Fourth Quarter Buy Local campaigns, trading ideas with other organizations along the way.

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  • #1 – Designing and Executing an Effective Buy Local Campaign #1 – Designing and Executing an Effective Buy Local Campaign

    #1 – Designing and Executing an Effective Buy Local Campaign
    Presented By American Independent Business Alliance (AMIBA)

    Thursday, May 11th 2017

     

    Most local shopping initiatives fade away within a few years without the help of an experienced partner.  AMIBA, the American Independent Business Alliance, has helped over eighty communities nationwide organize Buy Local campaigns and observed many more.  Join them for a 4-hour workshop (lunch included) where they will share strategies that work, strategies that don’t, and why.  Participants will learn how to best persuade consumers to shop local and will leave with a variety of tools that can be used immediately to strengthen an existing Buy Local campaign or get one off the ground.

  • #2 – Communicating the Campaign to Businesses and Getting Them Involved #2 – Communicating the Campaign to Businesses and Getting Them Involved

    #2 – Communicating the Campaign to Businesses and Getting Them Involved

    Presented By Big Buzz Idea Group

    Wednesday, June 21st 2017

     

    Nonprofits face many challenges: they perform magic with tiny budgets, work long hours with a short staff, and chase a payoff that can sometimes seem laughably distant. Big Buzz Idea Group offers a 2-hour workshop to outline best practices and coach nonprofits on how to effectively engage with business owners using limited dollars and time.  Participants will learn how to take a multi-pronged approach recruiting partners, developing a comprehensive communications strategy, activating Board members and community stakeholders, etc. 

  • #3 – Developing a Marketing Plan to Attract Consumers #3 – Developing a Marketing Plan to Attract Consumers

    #3 – Developing a Marketing Plan to Attract Consumers

    Panel Discussion

    Wednesday, August 16th 2017

     

    Developing a clear, concise, and compelling message is important to attracting the right audience for a Buy Local campaign, but what’s the best way to communicate it?  Two consultants who focus on social media and email marketing strategies will tackle this question by presenting different platforms and methods to generate excitement and community buy-in.

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  • Dates: Thursday, May 11th 2017
    Wednesday, June 21st 2017
    Wednesday, August 16th 2017
    Time: 10:00am - 3:00pm
    (Thurs. Session Only, includes lunch)
    10:00am – 12:00pm
    (Wed. Sessions, includes optional lunch after)
    Location: The Davis Theater, 4614 N Lincoln Avenue
    Admission: Free for Neighborhood Business Development Centers (NBDCs)
    RSVP Required: Click Here


  • The Lincoln Square Ravenswood Chamber of Commerce would like to thank American Express for helping make this event possible.  Additional support for the series of workshops is made possible through the City of Chicago Department of Business Affairs and Consumer Protection (BACP) Neighborhood Business Development Center Specialty Advisor grant, and the Illinois Association of Chamber of Commerce Executives (IACCE).

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