Want to make your business better, but don't know where to turn? We're bringing in experts to hold industry-specific educational seminars, laying out best practices, and helping attendees to stay on the cutting-edge.
Tools for Success: Navigating the New Normal
Join us for this series of five monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know - from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond.
CLICK THE WEBINAR TITLE TO REGISTER. Each webinar is $30 for General Admission and $15 for LSRCC Members.
Bringing Employees Back to In-Person Employment
Wednesday, April 21, 2021 • 9:00am - 10:30am
Presented by Julie Proscia, SmithAmundsen, LLC
As vaccines become more readily available, employers are bringing more and more of their workforce back to the office. This transition comes with its own host of challenges. This presentation will give employers the most up to date information regarding evolving issues including OSHA safety requirements, CDC and vaccine guidance, as well as the challenge of how to deal with employees that refuse, have medical reasons, or are uncomfortable with returning to work. This presentation is essential to ensure that the transition moves smoothly, safely and in a compliant manner.
Developing a More Powerful Marketing Strategy for Your Businesses
Wednesday, May 19, 2021 • 9:00am - 10:30am
Presented by Ryan Weckerly, Morningstar Media Group
Marketing is more than just surface level. It’s data and creating a strategy that reflects your business in order to reach your intended audience. When done right, marketing can translate to a stronger brand as well as more profit for your business.
Ryan Weckerly will discuss how the right technology tools, combined with human interaction to develop more powerful leads, profitable sales, and long-term relationships for your brand. Attendees will learn how these takeaways will help effectively market your business:
- Dynamic web content
- Strong SEO
- Lead scoring and nurturing
- Lead destination tracking
- A vital SRM
- Behavioral based automated e-mails
- Performance analytics
Actionable Marketing & Communication Best Practices
Wednesday, June 16, 2021 • 9:00am - 10:30am
Presented by Amanda Brinkman, Small Business Revolution
Amanda Brinkman is the creator, producer and host of the hit series “Small Business Revolution,” which streams on Hulu and Prime Video, and was named among Inc. Magazine’s top shows for entrepreneurs. Each year, the Small Business Revolution revitalizes a different community’s “Main Street” through small business makeovers. Every episode, they help work to help the entrepreneur with marketing, finance, operations and physical transformations of their space.
Amanda will share the lessons learned in working with small businesses across the country, offering the audience actionable advice on marketing and communication best practices. Often small businesses feel they can’t afford the time or fiscal investment in marketing, but Amanda is often quoted as saying small businesses can’t afford NOT to invest in marketing. She will share insights of the most important focus areas of your brand and digital footprint, sharing case studies from real businesses featured in the Small Business Revolution series.
More information, including the first 5 seasons of the Small Business Revolution, can be found at smallbusinessrevolution.org.
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future
Wednesday, July 14, 2021 • 9:00am - 10:30am
Presented by Julie Shields, USASBE (United States Association for Small Business & Entrepreneurship)
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how one business owner and their ad agency pivoted to create a strong brand identity through social media engagement and digital advertising. The discussion will include how to use data to calculate success. This session will include time for Q&A on how you can apply these concepts to your specific industry.
Sales Training and Consulting to Help You Dominate Your Market
Wednesday, August 18, 2021 • 9:00am - 10:30am
Presented by Bill Guertin, The 800 Pound Gorilla
What should small businesses be doing in sales and marketing to succeed in the “new” competitive landscape? Bill Guertin is known as “The 800-Pound Gorilla of Sales” and, in this presentation, you’ll learn what’s working NOW in sales and marketing, what’s predicted to work going forward, and what techniques may need to be re-tooled or abandoned altogether. You’ll come away with several specific ideas to increase your business visibility, your brand value, and your bottom line.
- Better understand the new dynamics of the marketplace, and what is driving buying decisions
- Be able to more effectively use readily available sales and marketing tools to succeed
- Be introduced to brand new tools and techniques to consider in 2021 and beyond