• Magic-Themed Gelato Shop With Jugglers Coming To Lincoln Square With Penn Jillette’s Backing

    by Alex V. Hernandez / Block Club Chicago / July 7, 2022

    Sideshow Gelato owner Jay Bliznick connected with magician Penn Jillette, and now the two plan to open a magical gelato shop.

    LINCOLN SQUARE — Chef Jay Bliznick’s dream of opening Sideshow Gelato, a magic-themed ice cream shop, is coming true after he connected with magician Penn Jillette.

    The shop is set to open in March at 4819 N. Western Ave. with an array of unique flavors from Bliznick’s brand, Sideshow Gelato. Customers will be treated to performances by the staff while they enjoy their Italian desert, Bliznick said. It’ll be entertaining for customers, and aspiring magicians, jugglers and acrobats will have a space to hone their craft between doling out scoops of gelato, he said.

    “I would prefer to provide a safe venue where they can do this and we have a mentor on staff that can work with them and help them hone their act and hone their skills,” Bliznick said.  Read more HERE



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