Chicago gelato shop features more than just cold treats with 'sideshow' acts

by Jordan Arseneau / ABC-7 Chicago / October 27, 2023

CHICAGO -- On any given weekend at Sideshow Gelato, customers can encounter sword-swallowers, fire-eaters, magicians, and other colorful performers on stages alongside artisan-crafted cool treats.

Jay Bliznick, self-proclaimed "Impresario & Thaumaturge of Gelid Confectioneries" at the carnival-themed shop in Chicago's Lincoln Square neighborhood, said the sideshow acts can change as frequently as the flavors of gelato.

"Sideshow Gelato is my little fever dream," Bliznick said. "I like to say one out of every eight people get what we do here, and the other seven get cookies and cream."

At the counter, scoopers not only fill cups with gelato but also perform close up magic, sideshow stunts, and other acts to the wonder of customers. Bliznick employs up-and-coming performers through a mentorship program so they can practice their skills for a captive audience. Read more and Watch HERE