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  • Celebrate 'Plaid Friday' in LSR

  • Forget Black Friday, and celebrate Plaid Friday!  Plaid Friday was created by Kerri Johnson in Oakland, CA, to bring back the time when shopping for friends and family was a pleasurable, leisurely activity.  Now, it's celebrated throughout the nation as part of the Shop Indie Local Campaign.  It’s goal is to be a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy.  So get cozy, throw on some plaid, and show your support for our local small businesses on Friday, November 29th, 2024. 



  • 2023 Businesses & Specials 

    Promotions, events, and other specials will continue to be added as received.  Please check back often and thank you for supporting the local businesses in Lincoln Square and Ravenswood!

  • Bon Femmes

    4917 N. Damen Avenue

    Surprise gift with purchase while supplies last.


  • Brush Park Gym

    4646 N. Rockwell Street

    Receive a free 5-pack by tagging @brushparkgym on Instagram with a picture of yourself wearing plaid.

  • Chicago Printmakers Collaborative

    4912 N Western Avenue

    Stop by CPC to preview the small, affordable, hand made prints in this year's holiday sale!  Anyone wearing plaid gets a free, block printed plaid book mark...a one of a kind treasure to gift or hold your place in whatever you're reading. 

  • The Chopping Block

    4747 N. Lincoln Avenue

    10% off all retail including wine and spirits (excludes Vitamix).

  • The Eco Flamingo

    4750 N Rockwell Street

    20% off Eco Line Products including Turkish towels and blankets, reusable coffee filters, tea bags, and more!


    4723 N. Lincoln Avenue

    Extended holiday hours! 1-% off online purchases with code ENJOYSHOPSMALL2023. 


    4747 N. Western Avenue

    $20 off registration for German Language Classes on Plaid Friday!

  • Edgewater Candles

    1050 W Bryn Mawr Avenue

    20% off all products, double rewards points, valid in store and online with free shipping!  (Gift cards excluded).

  • Gearhead Outfitters

    4724 N Lincoln Avenue

    Earn Gearhead Gold from November 24 - 27th.  For every $100 spent, you earn $10 in Gearhead Gold to be redeemed from December 1st - 12th. 

  • Genevieve Boutique

    4745 N. Lincoln Avenue

    9-11am 30% off storewide. 11am - 2pm 25% off storewide. 2-6pm 20% off storewide. In person only!

  • Midwest Nice

    4619 N Lincoln Avenue

    15% off anyone who wears plaid or cozy pjs!  There will also be festive treats for all to enjoy in store!


    4919 N. Damen Avenue

    Free gift with purchase.


  • Neighborly

    4710 N. Lincoln Avenue

    Neighborly will host their annual gift card scavenger hunt.  Find special cards hidden around the shop and you'll win a gift card to Neighborly up to $100 in value. 

  • The NOW Massage Lincoln Square

    4715 N Lincoln Avenue

    Complimentary $40 in promotional cars with every $150 gift card purchase. 11.17.23 - 11.27.23.  Cards valid through 4.1.24.

  • StretchLab Lincoln Square

    2317 W Lawrence Avenue

    StretchLab Lincoln Square is offering deep discounts on multi-session stretch packs. 


  • KOVAL Distillery

    4241 N Ravenswood Avenue

    The KOVAL tasting room will be opening at noon featuring their fall cocktails, and hot toddies made with either KOVAL Bourbon or Cranberry Gin Liqueur.

  • Ponnopozz

    4839 N Damen Avenue

    On Plaid Friday, swing by Ponnopozz for amazing gifts plus Janvier will be popping up with their local, handmade, luxury skincare. 

  • The Scent Queens

    3728 W Montrose Avenue

    Open Shop Small Saturday from 8am-8pm with amazing sales ranging from 25%-75% OFF!  Plus 3 for $30 Amber Jar Candle Deal and for every $75 (after discounts/taxes) purchase you will receive a FREE 6oz. Bubble Tin Candle until supplies last.  Our CUSTOM CANDLE BAR will be open to the public as well this weekend so stop in and create your own custom fragranced candle (perfect for any gift or yourself) with your choice of 7oz. Amber Jar ($25) or 12oz. Ceramic Vessel ($40) and keep in mind you will need to come back in 2-3 hours to pick up or pick up next day as the candles will need to cure enough to carry home.

  • LSR Community Gift Card

    Help keep local dollars LOCAL with the new LSR Community Card!  Redeemable at participating businesses in Lincoln Square and Ravenswood, the Community Card allows you to give the gift of local this holiday season.

    How it Works.  Select the value of your LSR Community eGift Card. Choose your recipient (family, friends, team members) and send via email or text message. The recipient can use that value to make purchases at any participating locations!  Get one today!





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