Rare Dirndl: Preserving heritage through handmade fashion

WGN9 / by Erin McElroy / April 8, 2026

CHICAGO —Fashion trends come and go, but for one Chicago woman, true style is stitched in tradition.

Erika Neumayer’s shop is small and almost goes unnoticed among the bustle of North Lincoln. But as soon as you step inside you hear a sound we rarely hear any longer, the hum of a sewing machine and the sound of something being made by hand. View More Here.